redraft

Homepage concepts

Eight local service businesses, each one made up. Every concept shows how I'd redesign a real one in the same trade.

8 concepts
8 trades
8 looks

Detailing
Landscaping
Barbering
Painting
Building
Pressure washing
Heating and air
House cleaning

See each concept

Designed phone first
Tap-to-call up top
Real services and prices
Service area in plain words
One clear next step

Kestrel Mobile Detail

Fictional mobile detailer

The work is the selling point, so a paint reflection fills half the screen. Packages and prices sit right under it, so people can book without calling to ask.

What it fixes

  • Prices hidden behind "call for a quote"
  • No way to book from a phone
  • Gallery buried three clicks deep
#11181B#E9EFF0#FF7A2F#4E6F7A

Archivo, extended, for the headline

Larkspur Yard Co.

Fictional landscaper

Services are grouped by season, which is how customers already think about yard work. Calm serif type and garden colors make it feel like a neighbor, not a franchise.

What it fixes

  • A wall of services with no order
  • Stock photos of someone else's lawn
  • Service area missing entirely
#E4E9DC#1F3526#A9551F#6C8F4C

Source Serif, with Archivo for the tabs

Fenwick Barber Room

Fictional barbershop

Hours and the walk-in policy come first, because that's the question every visitor has. Tall condensed type and a deep oxblood give it the confidence of the shop itself.

What it fixes

  • Hours only on a Facebook page
  • No prices anywhere
  • Barbers' names nowhere to be found
#3A1317#F1E3CF#E3AE4E#2C4A86

Archivo, condensed, uppercase

Rimrock Painting Co.

Fictional house painter

A white, gallery-quiet page lets color do the talking. Named color chips start the conversation homeowners actually want to have: what will it look like?

What it fixes

  • Generic "quality painting" claims
  • No before and after photos
  • Interior and exterior lumped together
#FAFAF7#121212#C0704F#8FA58A

Archivo, heavy and tight

Ironside Builders

Fictional general contractor

A blueprint look says "we plan before we build," which is exactly what someone trusting a crew with their house needs to hear. The license number sits in the header, not the footer.

What it fixes

  • License and insurance impossible to find
  • Projects with no location or scope
  • A contact form with 14 fields
#10233A#EAF1F8#FFC93C#5D7A99

Archivo, condensed, with drafting dimensions

Clearwater Pressure Washing

Fictional pressure washing company

The whole hero is a before and after, because that's the entire pitch. The quote button asks for a photo, which is faster for the customer and more accurate for the business.

What it fixes

  • Results described instead of shown
  • Quotes that need a site visit
  • Tiny text over a busy photo
#0A7E8C#E3F7FA#5A5246#0B2E36

Archivo, bold, set on the photo

Valley Heating & Air

Fictional heating and cooling company

Nobody visits an HVAC site for fun. The page asks one question, too cold or too hot, and sends people straight to the right service. The emergency number never leaves the top.

What it fixes

  • Emergency number buried in the footer
  • Heating and cooling mixed together
  • Brand names instead of problems
#B4231A#C2410C#1D6FE0#0F1B2D

Archivo, wide and heavy

Juniper House Cleaning

Fictional house cleaner

Booking is the product, so a booking card takes the place of a hero photo. Soft mint and rounded shapes keep it calm, and the checklist answers "what do you actually clean?"

What it fixes

  • Booking only by phone during work hours
  • No list of what's included
  • Pricing that's never explained
#E8F3EE#173F35#FF8A70#FFFFFF

Source Serif, italic, with rounded Archivo

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